B2B Marketing and Social Media must go together like Peanut Butter and Jelly. There are a lot of options you can use, but you need to know your target audience to make sure your work is actually going to pay off.
Whether you are selling a product, service or SAAS (Software As A Service), your customers are going to want to know you better. Who is running the company? Who is answering my calls? What do they like and don’t like? Who are their other customers? These are just a few questions most customer will be wondering all the time, but probably not ask you directly.
Social Media should be used as a bridge between you and your customers. Specially if you have customers all over the country or world. Your customers are more likely to stay loyal to your company and yourself if they know who you are and what you do.
Two very popular social media platforms are LinkedIn and Instagram. Both are the extreme opposites as well. LinkedIn being from professionals and businesses and Instagram more relaxed and youthful. If your target audience is B2B and higher executives you probably need to focus all your attention or most of it at least on LinkedIn. Now, you might say, “Everybody uses Instagram now, what about that?”. Since Instagram is a lot more personal and business profiles you never know who’s on the other side managing each account. It might be the person in charge of the business you are looking for or it might be an intern. Plus Instagram is a lot more private and personal, so it might not be the best idea to go around liking your potential lead’s personal photos.
You must choose wisely and stick to it. At first you might not see big results, but as you start to gain traction, more and more people will start noticing you.
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