Getting to know your customers better is the best way to gain their trust and of course their recurrent business. Customer Logs allow you to do just that by having a single spot to get all the information you need on any customer in your database.
Every time you visit a customer you get an opportunity to know them better. What he likes and does not like to purchase. How the store is organized. Is he interested in better deals or to get free product or discount and so on. Every little bit of information is important to know how to sell better and gain your customer’s trust. Mostly because if a customer does not trust the sales person, they are probably not going to buy from them.
When a customer tells you something they want, like or need, write a note to remember it next time you visit them. That will tell the customer that you are interested in more then just getting to the store to take an order and it will help your colleagues if or when they need to cover your route. Now, this may not work on everyone, but you will always want to pursue a long and prosperous business relationship with every customer.
Something else that might happen is that you get to the customer and for one reason or another you are not able to make a sale or you are not visiting the customer looking for a sale. In this case you should always log why the sale was not made and what was the purpose for your visit. This will help you keep track of when you need to visit the customer and at what time. If you visit a customer on Monday and he has not been there 3 out of 4 times, you should really start logging your visits.
They say pictures are worth 1,000 words. So go ahead and take a picture of your product displays, new products the customer might be interested in, if the display was empty or over filled, if there are damaged products or misplaced or even if you arranged it differently. Make sure you keep track of all that information so you and your office can take the appropriate decisions with each customer.
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